When LiveWire was first released for a limited time in the United States, its introduction alone increased overall Mountain Dew sales by 10% in its first year. It was officially released to stores in the Summer of 2003 throughout stores nationwide in the United States for a limited time in various sizes: 20-ounce bottles, 2-liter bottles, 12-packs, 24-packs, 8-ounce cans, and 12-ounce cans. In international countries, its catchphrase is ' DEW with a Blast of Orange Flavour.' History 2003 limited-time releaseĪfter the successful release of Code Red in May 2001, PepsiCo was inspired by this introduction, eventually creating multiple other flavors such as LiveWire in the Summer of 2003. Its prototype tagline was 'Ignited with Orange Flavor.', while its first release in 2003 had a tagline that read 'Orange Ignited. Its current tagline, used since 2021, is ' DEW Sparked with Artificial Orange Flavor.' Its previous tagline, used from 2017 until 2021, was ' DEW Sparked with Natural & Artificial Orange Flavor.' From 2004 until 2017, its tagline was ' DEW Sparked with Orange. LiveWire is an Orange flavor of Mountain Dew and has an orange look, having a comparable tasting flavor and color to that of Kickstart (Energizing Orange Citrus).
